The global adhesion promoter market size was US$ 2.9 billion in 2021. The global adhesion promoter market is forecast to grow to US$ 4.8 billion by 2030 by registering a compound annual growth rate (CAGR) of 6.1% during the forecast period from 2022 to 2030.
Adhesion promoters are coupling agents that act as an interface between an inorganic surface and an organic polymer in order to improve adhesion between the two. By strengthening the bond between the substrate and the coating, this chemical improves the adhesive strength of the coatings. The adhesion parameter can be used as a primer between coating layers, a primer between the substrate and the coatings, or as an additive in the preparation of paints and coatings, rubbers, inks, and polymers, among other things.

Factors Influencing the Market
The global adhesion promoter market is forecast to grow substantially due to the increasing demand for luxury automobiles. Further, the fact that adhesion promoter improves the adhesion of inks on tire labelling, will contribute to the growth of the market. Moreover, it also strengthens the paints and coatings on automotive parts & components, which will drive the market forward.
The demand for adhesion promoters in the plastics and composites industry has increased as a result of advancements and innovations in advanced multilayer packaging. The market's expansion is being fuelled by the growing use of plastics in the automotive industry, which is being integrated to reduce overall vehicle weight and improve energy efficiency.
Proliferating the application of adhesion promoters in the paints and coatings industry will offer ample growth opportunities in the coming years. It is attributable to the accelerating range of construction projects, combined with rapid infrastructural development in developing countries. On the flip side, environmental concerns associated with adhesion promoters may limit the growth of the market.

COVID-19 Impact Analysis
Due to the COVID-19 pandemic, the demand for adhesion promoters reduced dramatically. It is attributable to the halt in various construction activities. Further, the market witnessed several disruptions due to the shortage of laborers and the unavailability of raw materials.

Regional Analysis
The Asia-Pacific adhesion promoter market is forecast to hold the highest market share, owing to the mounting demand for paints & coatings, plastics & composites, and rubber required for the construction activities. Further, economic growth is among the major factors driving the growth of the adhesion promoter market. In addition to that, the market may witness several growth opportunities due to rising institutional and commercial infrastructure projects and increasing government spending.

Competitors in the Market
3M
Air Products and Chemicals, Inc.
AkzoNobel NV
ALTANA
Arkema SA
BASF SE
DowDuPont
Eastman Chemical Company
Evonik Industries AG
Mitsubishi Chemical
Mitsui Chemical
TOYOBO CO. LTD.
Other Prominent Players

Market Segmentation
The global adhesion promoter market segmentation focuses on Application, Type, End-User, Form, and Region.
By Application
Plastics & Composites
Paints & Coatings
Rubber
Adhesives
Metals
Others
By Type
Silane
Maleic Anhydride
Chlorinated Polyolefins
Titanate & Zirconate
Others
By End-User
Building & Construction
Automotive & Transportation
Packaging
Electronics
Others
By Form
Liquid
Spray Forms
By Region
? North America
o The U.S.
o Canada
o Mexico
? Europe
? Western Europe
o The UK
o Germany
o France
o Italy
o Spain
o Rest of Western Europe
? Eastern Europe
o Poland
o Russia
o Rest of Eastern Europe
? Asia Pacific
o China
o India
o Japan
o Australia & New Zealand
o ASEAN
o Rest of Asia Pacific
? Middle East & Africa (MEA)
o UAE
o Saudi Arabia
o South Africa
o Rest of MEA
? South America
o Brazil
o Argentina
Rest of South America