- IBM Corporation, Oracle Corporation, Internap Corporation, Packet Inc. (An Equinix Inc. Company), Scaleway Inc., Amazon Web Services Inc., Rackspace Inc., CenturyLink, Inc., and LightEdge Solutions, Inc. [Description of Report] The Asia Pacific Marketing Automation Software Market is anticipated to grow at a CAGR of 17.8% from 2021 to 2026. B2B marketers have been shifting the majority of their budgets from physical events to digital channels, which can have a greater impact, as a result of the COVID-19 pandemic's emergence. The pandemic caused marketers to place a significant emphasis on lead nurturing, customer retention, and conversion rate optimization. During the COVID-19-led lockdowns, there has never been a more pressing need to be online.

Key Features
The market in the district is assessed to fill altogether sooner rather than later attributable to the expanded utilization of these arrangements by Web based business players. E-commerce has grown as a result of the region's growing internet penetration. Due to the enormous potential for sales, multinational corporations like Amazon have made significant investments in the region. Homegrown Organizations like Alibaba and Rakuten, among others, have additionally set up a good foundation for themselves and are growing vigorously.
While web based business was at that point urgent for brands pre-Coronavirus, the pandemic caused a critical change in buyer conduct, bringing about an expansion in web-based customers. As per Criteo s Singles Day 2020 information, the organization noticed development in web-based deals and traffic across Southeast Asia. The business claims that Singapore saw a 248% increase in indexed sales, while Malaysia and Thailand saw increases of 600% and 305%, respectively. As a result, the demand for Martech solutions like automation software is growing due to the expansion of e-commerce.
Additionally, the demand for marketing automation is continuing to rise in Asia-Pacific, as stated by Delaware, a global IT services company. Despite the COVID-19 backlash, 79% of marketers in the region are expected to continue investing in marketing technology in 2020. As a result, the company expanded its partnership with Aprimo to include Indonesia, Singapore, the Philippines, Malaysia, and the Philippines. As a result, the market in the area has a lot of room for expansion.
The market has been seeing the reception of an organization methodology by the players working in the locale to grow their range. For example, in Nov 2020, AnyMind Gathering, an organization that creates programming empowering the brand building, fabricating, web based business, and showcasing, reported an essential association with portable estimation, misrepresentation recognition, and promoting computerization organization, Change. Since becoming an Adjust Certified Solution Partner, AnyMind Group's 13 active regions in Southeast Asia, Greater China, Japan, India, and the Middle East now have access to Adjust's solutions and expertise.
Additionally, in March 2021, the San Francisco-based marketing automation platform MoEngage signed a strategic partnership agreement with Dentsu international's Indian data-driven performance marketing agency Merkle Sokrati. The partnership will allow the business to have a greater impact on its clients in Australia, South East Asia, and India.
The shift toward digital marketing that is expected to drive the market's growth is one of the key market trends. The region's various digital-based government initiatives have sparked the growth of marketing automation software. For instance, the Australian government unveiled a brand-new digital strategy in October 2020 to propel the nation's economic recovery. Nearly 800 million Australian dollars are allocated in the plan to help businesses use digital technologies to expand and create jobs. This significantly encourages the use of automation software solutions.
SME-owned businesses make up more than 98% of all businesses in the Asia-Pacific region, according to SME Finance Forum. In low-income nations like India, small and medium-sized enterprises (SMEs) make up about 17% of the country's GDP, while SMEs in higher-income nations like Malaysia and Singapore make up between 40% and 50%. Likewise, there has been a computerized drive for SMEs in the locale driving towards the reception of better programming arrangements to drive business development.
For instance, Mastercard unveiled the digital acceleration of small business microsites in January 2021 on the majority of its websites in Asia-Pacific. These microsites provide guidance on how to digitize and run businesses effectively. Cybersecurity, digital marketing services, e-commerce platforms, and tools to reduce vulnerabilities were the primary topics of discussion.
China is Supposed to Hold a Significant Piece of the pie
There has been critical development in computerized advertising spending being seen at the nation level, driving the market for promoting mechanization. For instance, according to the China Digital Marketing Trends 2021 report produced by the Global Marketing Summit and the Miaozhen Academy of Marketing Science (MAMS), digital marketing spending is anticipated to increase by 20% in 2021, compared to the actual growth of 16% in 2020.
Additionally, the media company Dentsu Aegis Network found in a report that digital advertising increased by 26% in 2019 compared to the previous year, indicating that the industry is on the rise. This multitude of elements have been instrumental in driving the interest for promoting mechanization programming in the country.
Companies from all over the world are attempting to enter the country through strategic partnerships and mergers and acquisitions as a result of these trends. For example, in Nov 2020, iClickInteractive Asia Gathering Restricted, which is a free web based showcasing and endeavor information arrangements supplier in China, declared that it has consented to secure the whole given share capital of CMRS Gathering Holding Restricted, which is one of the conspicuous advertising robotization arrangement supplier centered in More noteworthy China locale.
Landscape of Competitors There are a lot of domestic and international competitors in the Asia Pacific Marketing Automation Software Market. Major players appear to be adopting strategies like product innovation, mergers, and acquisitions, among others, to increase their customer base and market share. Hubspot Inc., Microsoft Corporation, Oracle Corporation, Salesforce Inc., and others are among the market's major players.

Microsoft announced the April 2021 update to Dynamics 365 Marketing in April 2021, which includes a completely redesigned email editor. The new email supervisor is ready to address the clients' most mentioned upgrades. The email editor makes it easier to use, making it faster for marketers to create engaging emails.