Report

Big Data Analytics in Retail Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • Publish Date: Apr,2023
  • Report ID: 16-13-1258
  • Page : 200
  • Report Type : PDF (Email)
SAP SE - Oracle Corporation - Qlik Technologies Inc. - Zoho Corporation - IBM Corporation - Retail Next Inc. - Alteryx Inc. - Salesforce.com Inc. (Tableau Software Inc.) - Adobe Systems Incorporated - Microstrategy Inc. - Hitachi Vantara Corporation - Fuzzy Logix LLC [Description of the Report] The retail big data analytics market was estimated to be worth USD 4.18 billion in 2020. By the end of 2026, this market is expected to be worth USD 13.26 billion, representing a CAGR of 21.20 percent over the forecast period. Through the application of cutting-edge analytics and Big Data technologies, the retail sector is undergoing a significant transformation. Retailers are utilizing Big Data analytics to remain competitive in the market in light of the expansion of e-commerce, the rise of online shopping, and the intense competition for customer loyalty.

Highlights Costco, an American retail establishment, notified all stone fruit shoppers of the possibility of listeria contamination. Because the company uses Big Data to keep track of what customers buy, this was only possible.
Big Data has only recently begun to be used by fashion retailer H&M to tailor its brick-and-mortar store merchandising mix. In order to improve its bottom line, the fashion retailer is utilizing algorithms to learn from returns, receipts, and loyalty card data.
Additionally, Walmart is undergoing a digital transformation, making it one of the world's largest retailers. It is currently constructing the world's biggest confidential cloud framework, as would be considered normal to have the ability to oversee 2.5 petabytes of information consistently.
As a result, retailers are increasingly choosing Big Data because it enables them to provide customers with more individualized service through targeted advertising, product recommendations, and pricing.
Key Market Trends Merchandising and Supply Chain Analytics Segment Expected to Hold Significant Share E-commerce has diminished the significance of traditional brick-and-mortar retailers, marking the data-driven retail revolution.
Every business relies heavily on an effective supply chain, or the optimal movement of goods from the supplier to the warehouse, store, and customer. As a result, big data analytics is at the heart of the revolutionizing retail supply chain. This includes using customer data to predict buying patterns, using robots to tirelessly fulfill orders in vast automated warehouses, and tracking and tracing product flow and stock levels in real time.
Following the manufacturing and energy industries, supply chain Big Data analytics for retail is expected to expand significantly in the UK over the forecast period.
Because of this, it is also anticipated that machine learning AI and predictive analytics will transform the retail supply chain.
Expected to Hold the Most Share: North America The huge and growing retail sector in the region is increasing sales. The National Retail Federation (NRF) predicts that retail sales in the United States will rise between 3.8% and 4.4% to over USD 3.8 trillion in 2019, citing rising wages, low unemployment, and high consumer confidence.
In addition, when it comes to the adoption of Big Data analytics, North America ranks among the leading innovators and pioneers. Big Data analytics vendors are well-established in the region, which furthers the market's expansion. Alteryx Inc., SAS Institute Inc., IBM Corporation, and Microstrategy Incorporated are just a few examples.
Bigger investments in big data analytics hardware, software, and services are required as a result of the rapid growth in retail data creation and consumption (and consequently in sales).
Competitive Landscape The retail market for big data analytics is fragmented. Big data analytics offers lucrative retail market opportunities due to the expansion of e-commerce, online shopping, and fierce competition for customer loyalty. Overall, there is a lot of competition between existing rivals. In the future, various innovation strategies employed by large businesses effectively boost market expansion. Key developments in the area include:

In May 2019, Oracle and Gap Inc. formed a partnership to implement Oracle Retail Merchandising Cloud Service and Oracle Retail Integration Cloud Service, both powered by Oracle Cloud Infrastructure. These services are designed to increase operational agility and provide the Banana Republic business teams with improved intelligence in order to meet the shifting requirements of Banana Republic's global customers and offer them an excellent shopping platform.
NPC International (NPC), the largest Pizza Hut and Wendy's franchisee in the world, has implemented SAP SuccessFactors solutions for human capital management (HCM) and SAP S/4HANA Cloud for enterprise resource planning (ERP), according to an announcement made by SAP SE in May 2019. NPC has successfully streamlined operations and established a digital path for the future with the implementation of the solutions to 40,000 US employees.