The global digital-out-of-home market size was US$ 20.99 billion in 2021. The global digital-out-of-home market size is forecast to reach US$ 56.8 billion by 2030, growing at a compound annual growth rate (CAGR) of 11.7% during the forecast period from 2022 to 2030.

The term digital-out-of-home refers to an unconventional form of advertising which uses digital media to promote products or services outside the home. Digital signage, also called DOOH, has effectively replaced the traditional and orthodox forms of marketing and advertising. Through this process, advertisers and local vendors can engage their customers/audiences in real-time for maximum effectiveness of marketing messages displayed via DOOH. In this way, advertisers can reach their target audiences in real-time. DOOH encompasses everything from digital billboards to screens in elevators and jukeboxes.

Factors Influencing Market Growth
Increasing demand for digital signage solutions in industries such as automotive, retail, telecom, and healthcare is forecast to create significant growth opportunities for the global digital-out-of-home market.
A reduction in the cost of digital screens worldwide is forecast to contribute to the significant growth of the digital-out-of-home market share.
Due to rapid digitization and falling demand for traditional billboards, the market is forecast to grow.
Increasing demand for online/broadcast advertising coupled with complicated and expensive digital signage are some of the factors that may slow down the digital-out-of-home market.

Impact Analysis of COVID-19
COVID-19 has negatively impacted the growth of the digital-out-of-home market. Due to the decline in demand for digital signage solutions across prime sectors, the demand for digital-out-of-home solutions during the pandemic has been significantly affected. In addition, the lack of a professionally trained workforce due to partial and complete lockdowns implemented by governments across the globe restricted the growth of the digital-out-of-home market during the COVID-19 pandemic.

Regional Insights
North America has a significant market share in the global digital-out-of-home. There are many major players in the region. The adoption of two-way voice systems and medical alert alarm systems within the hospital sector is expected to propel the growth of the digital-out-of-home industry in this region. Further, the rise in demand for personal health monitoring systems for seniors in North America is forecast to drive the digital-out-of-home market trends in the region.

Leading Competitors
The leading prominent companies profiled in the global digital-out-of-home market are:
Broadsign International, Incorporated
Clear Channel Outdoor Holdings, Incorporated
Daktronics, Incorporated
JCDecaux SA
Lamar Advertising Company
NEC Corporation
oOh!media Limited
Outfront Media Incorporated
Samsung Electronics Co. Limited
Mvix Incorporated
Other Prominent Players

Scope of the Report
The global digital-out-of-home market segmentation focuses on Format Type, Application, End-User, and Region.
Segmentation based on Format Type
Billboard
Transit
Street Furniture
Others
Segmentation based on Application
Indoor
Outdoor
Segmentation based on End-User
Automotive
Personal Care & Households
Entertainment
Retail
Food & Beverages
Telecom
BFSI
Others
Segmentation based on Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America

Meta Title: Digital-Out-of-Home Market Size, Share, insight And Forecast 2022 To 2030
Meta Description: The Global digital-out-of-home market is projected to reach US$ 56.8 billion by end of 2030 from US$ 20.99 billion in 2021, at a CAGR of 11.7%
Meta Keywords: digital-out-of-home market Size, digital-out-of-home market share, digital-out-of-home market trend, digital-out-of-home market Forecast, digital-out-of-home market insight