The global digital signage media player market size was US$ 1361.1 million in 2021. The global digital signage media player market is forecast to grow to US$ 2,983.5 million by 2030 by growing at a compound annual growth rate (CAGR) of 8.9% during the forecast period from 2022 to 2030.

The digital signage media player has become a necessary technology to influence the consumer's decision-making. It is being used around across all industrial verticals, including retail, hospitality, corporate, transportation. Digital signage media player displays messages on an electronic screen. The content on the screen can be changed without any modification.

Factors Influencing the Market

The growing adoption of digital technology across all industrial verticals will drive the growth of the global digital signage media player market. In addition, the growing popularity of signage solutions in restaurants, bars, and other places will contribute to the growth of the global digital signage media player market.

Digital signage media players are highly used to enhance the customer experience, which is forecast to fuel the growth of the global digital signage media player market. Moreover, these devices are highly deployed to control screens in order to portray attention-grabbing advertisements. Thus, it will contribute to market growth.

The growing use of technology over traditional media, such as billboards, posters, and others will drive the market forward. In addition, the cost-efficiency of digital signage media players will surge the growth of the global market.

The increasing number of technological advancements will benefit the digital signage media player market over the forecast period. For instance, BrightSignLLC, a US provider of digital signage media players, unveiled BrightSignMobile, in 2020. It is the latest solution that connects media players to the cloud. Moreover, this solution uses USB regional modem with an installed SIM card to establish connectivity.

COVID-19 Impact Analysis

The COVID-19 pandemic has affected many manufacturing facilities. However, the market for digital signage media players witnessed significant growth across various industries such as hospitals and public places. Retail chains like McDonald's and KFC continued their operations across various verticals. Thus, it increased the demand for digital signage media players.

Regional Analysis

North America is forecast to emerge as the largest digital signage media player market. The United States is forecast to emerge as the largest market for digital signage due to the growing penetration of automated technologies. The demand for the technology is increasing for various applications, including retail stores, museums, transportation systems, outdoor advertising, corporate buildings, restaurants, and public places. Thus, it will contribute to the growth of the global digital signage media player market.

Competitors in the Market

3M Company
Advantech Co. Ltd
AOPEN Inc.
Barco
BrightSign LLC
Broadsign
Cisco Systems Inc.
ClearOne Communications Inc.
Dell Inc.
Gefen
HaiVision Inc.
Hewlett Packard Enterprise Co.
ONELAN (Tripleplay)
Other Prominent Players
Market Segmentation

The global digital signage media player market segmentation focuses on Component, Product, Application, and Region.

By Component Outlook

Hardware
Software
By Product Outlook

Entry Level
Advanced Level
Enterprise Level
By Application Outlook

Retail
Hospitality
Corporate
Transportation
Other Applications
By Regional Outlook

North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America