Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Market Analysis and Insights: Global DSP (Demand-Side Platform) Market
The global DSP (Demand-Side Platform) market size is about US$ 13000 million in 2021, at a CAGR of 26.82% during 2022-2028.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top five DSP (Demand-Side Platform) players account for approximately 63% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 40%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 66%. And in terms of Application, the largest application is Retail, followed by Automotive.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global DSP (Demand-Side Platform) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global DSP (Demand-Side Platform) market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global DSP (Demand-Side Platform) market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global DSP (Demand-Side Platform) market.
Global DSP (Demand-Side Platform) Scope and Market Size
DSP (Demand-Side Platform) market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global DSP (Demand-Side Platform) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
RTB
PPB
Segment by Application
Retail
Automotive
Financial
Telecom
Others
By Company
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Market Analysis and Insights: Global DSP (Demand-Side Platform) Market
The global DSP (Demand-Side Platform) market size is about US$ 13000 million in 2021, at a CAGR of 26.82% during 2022-2028.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top five DSP (Demand-Side Platform) players account for approximately 63% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 40%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 66%. And in terms of Application, the largest application is Retail, followed by Automotive.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global DSP (Demand-Side Platform) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global DSP (Demand-Side Platform) market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global DSP (Demand-Side Platform) market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global DSP (Demand-Side Platform) market.
Global DSP (Demand-Side Platform) Scope and Market Size
DSP (Demand-Side Platform) market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global DSP (Demand-Side Platform) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
RTB
PPB
Segment by Application
Retail
Automotive
Financial
Telecom
Others
By Company
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
Market Analysis and Insights: Global DSP (Demand-Side Platform) Market
The global DSP (Demand-Side Platform) market size is about US$ 13000 million in 2021, at a CAGR of 26.82% during 2022-2028.
The main DSP (Demand-Side Platform) players include Criteo, Double Click (Google), Facebook Ads Manager, Adobe, etc. The top five DSP (Demand-Side Platform) players account for approximately 63% of the total global market. North America is the largest consumer market for DSP (Demand-Side Platform) accounting for about 40%, followed by Asia-Pacific and Europe. In terms of Type, RTB is the largest segment, with a share about 66%. And in terms of Application, the largest application is Retail, followed by Automotive.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global DSP (Demand-Side Platform) market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global DSP (Demand-Side Platform) market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global DSP (Demand-Side Platform) market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global DSP (Demand-Side Platform) market.
Global DSP (Demand-Side Platform) Scope and Market Size
DSP (Demand-Side Platform) market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global DSP (Demand-Side Platform) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
RTB
PPB
Segment by Application
Retail
Automotive
Financial
Telecom
Others
By Company
Criteo
Double Click (Google)
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Roku
Mediamath
SocioMatic
Zeta Global
Verizon Media
AdForm
Amobee
Centro Inc
By Region
North America
United States
Canada
Europe
Germany
France
UK
Italy
Russia
Nordic Countries
Rest of Europe
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA