The global energy bar market size was US$ 651.0 million in 2021. The global energy bar market is forecast to grow to US$ 1171.8 million by 2030 by growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period from 2022 to 2030.

Factors Influencing the Market

Energy bars are made up of a large number of seeds, nuts, oats, and granola ingredients. These bars are considered efficient for boosting energy and help during short workouts like running. Moreover, these bars contain low sugar, which makes them suitable for a healthy diet. As a result of all these benefits, the global energy bars market is forecast to grow at a significant rate.

The growing interest of youth in athletics is forecast to drive the growth of the global energy bar market. In addition, the fact that energy bars are rich in fiber and help improve digestive health is forecast to fuel the growth of the overall market during the forecast period.

Evolving fitness trends will surge the demand for energy bars during the forecast period. On the contrary, changing consumer perceptions related to energy bars may limit the growth of the global market.

Changing lifestyles and busy schedules may upsurge the demands for alternative methods. As a result, it will boost the growth of the global energy bars market.

COVID-19 Impact Analysis

The wake of the COVID-19 emerged as an opportunity for the global energy bars market. Due to the wake of the pandemic, gyms and other fitness centers were forced to shut the door for a considerable duration. As a result, the demand for energy bars increased among fitness enthusiasts in order to maintain a healthy diet. Apart from that, the demand for innovative snacks also surged during the pandemic due to its convenience of quick usage, storage, and high nutrition. Furthermore, the contribution of e-commerce platforms has significantly escalated the growth of the global energy bars market during the forecast period.

Regional Analysis

North America's market for energy bars is forecast to witness a significant jump in terms of revenue. It is attributed to the growing interest of youth in athletics. In addition, the growing interest of people in gyms and other fitness centers will contribute to the growth of the energy bars market.

The Asia-Pacific energy bars market is forecast to witness significant growth. It is owing to the growing population base and rising demand for healthy snacks and food supplements. Furthermore, increasing awareness about high nutritional intake will benefit the Asia-Pacific energy bars market.

Competitors in the Market

Cliff Bar & Company
Brighter Foods Ltd
General Mills Inc.
McKee Foods Corporation
Kind LLC
NuGo Nutrition
Probar LLC
Quest Nutrition
Premier Nutrition Inc.
Kellogg Company
Other Prominent Players
Market Segmentation

The global energy bars market segmentation focuses on Type, Nature, Distribution Channel, and Region.

By Type Outlook

Protein Bar
Nutrition Bar
Cereal Bar
Fiber Bar
By Nature Outlook

Organic
Conventional
By Distribution Channel

Hypermarkets & Supermarkets
Convenience Stores
Specialty Stores
Online Sales Channel
By Regional Outlook

North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America