Global Eye Makeup Market is valued approximately USD 16.22 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 5.70 % over the forecast period 2021-2027. Eye Makeup amplifies the beauty of the individual as it comprises of eye shadow, mascara, eye liner, eye pencil, eye brow, and various other products which is creating the demand for the market. The increasing technological advancement is driving the market growth for the eye makeup market. For Instance, in December 2021, Nykaa brings L'Oreal's AI power technology of ModiFace to its platform. It's a try it on in which customer can apply the product virtually. Furthermore, increase in preference of waterproof and smudge proof eye market for sportswomen is also driving the market growth for the eye makeup market. Also, as modernization is increasing the production technique for eye product is creating new opportunity for the market in the forecasted period. However, the side effects with excessive usage of eye product are limiting the market growth for the market in the forecasted period.
The key regions considered for the global Eye Makeup market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading region across the world in terms of market share owing to high demand for mascara, liner, and shadow product is growing significantly which is propelling the market region. Whereas, Europe is anticipated to exhibit highest CAGR over the forecast period 2021-2027. Factors such as growing research and development of the market. Because the consumer preference is shifting towards the organic product.
Major market player included in this report are:
Avon Products, Inc
L'Oreal S.A
The Procter & Gamble Company
The Estee Lauder Companies Inc.
Revlon, Inc.
Unilever
Shiseido Company, Limited
COLORBAR COSMETICS PVT LTD
Chanel S.A.
Amway
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type:
Mascara
Eye Shadow
Eye Liner
Eye Pencil
Eye Brow
Others
By Source:
Chemical
Natural
Organic
Halal
Other
By Sales Channel:
Supermarket
Hypermarket
Pharmacies
Health & Beauty Retail Stores
E-Commerce
Other
By Pricing:
Economic
Premium
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027
Target Audience of the Global Eye Makeup Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors