The Global Fresh Herbs Market is valued approximately at USD 141.97 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 16.08% over the forecast period 2024-2032. Fresh herbs are increasingly being recognized not only for their culinary applications but also for their medicinal and aromatic properties, making them a staple in both kitchens and health-conscious lifestyles globally. The burgeoning awareness about the health benefits of fresh herbs, coupled with the rising preference for packaged fresh herbs, has significantly spurred the market growth. Moreover, the increasing trend of urban farming, including vertical and rooftop gardens, is contributing to the supply of fresh herbs, catering to the demand from health-conscious urban dwellers.

The market for fresh herbs is witnessing robust expansion driven by a heightened consumer shift towards organic and natural remedies. This surge is majorly attributed to the growing interest in maintaining health through natural products, which is further amplified by the increasing cross-cultural culinary trends. Consumers nowadays are more inclined towards experimenting with different cuisines, thereby boosting the demand for a variety of fresh herbs. The structured retail sector, along with the online grocery shopping trends, is also playing a pivotal role in amplifying the reach and sales of packaged fresh herbs. The industry is also benefiting from innovations in the cultivation and packaging of fresh herbs. For instance, the development of disease-resistant hybrid varieties and advancements in greenhouse technologies are enabling farmers to ensure a consistent supply of high-quality herbs. This has not only enhanced the yield but also improved the flavor and shelf life of herbs like basil, parsley, and chives, thereby attracting more consumers.

The key region in the Global Fresh Herbs Market includes North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America holds a dominant position in the fresh herbs market, primarily due to the rising demand from health-conscious consumers and the growing trend of veganism. Europe follows closely, with a strong inclination towards healthy living and novel culinary experiences. Furthermore, the Asia-Pacific region, however, is projected to witness the fastest growth, driven by increasing consumer interest in organic products and significant advancements in herb cultivation practices. Major countries like China and India are spearheading this growth with their large-scale production and consumption of fresh herbs.

Major market players included in this report are:
Spisa Group
GrowUp Farms Group
Kerry Group PLC
Pacific Botanicals
Langmead Herbs
Organic Herb Trading Company
Nomad Foods
Rocket Farms
Vitacress
Shenandoah Growers Inc.
Univar Solutions Inc.
Kalsec Inc.
Pure Health
Solace Nutrition
R-Kane Nutritionals
The detailed segments and sub-segment of the market are explained below:
By Type
Basil
Chives
Coriander
Parsley
Mint
Others
By Category
Conventional
Organic
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.