Global Posture Correction Market is valued at approximately USD 1.02 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 7.9% over the forecast period 2022-2029. Posture correction is a type of device that is intended to limit spine movement in case of progressive condition fracture. The device further reinstructs the back musculature to aid users develop and sustain a healthier and erect position. This device is primarily designed to keep posture of the body in perfect alignment, upholding the spine's natural curvature, keeping the neck straight and shoulders analogous with the hips: keep the shoulders back and relaxed. Increasing incidences of spine and back problems, rising geriatric population, coupled with the growing spending on healthcare activities are the primary factors that are bolstering the market demand across the globe.
According to the World Health Organization (WHO), in 2010, there were approximately 524 million aged people recorded, which is projected to rise and likely to account for 2 billion by the year 2050. Thereby, the increasing geriatric population acts as a cat6alyzing factor that is surging demand for Posture Correction, which, in turn, augments the market growth during the anticipated years. In addition, increasing investment in technological developments, as well as growing awareness of the benefits of the perfect posture among kids are creating various lucrative prospects for the market over the forthcoming years. However, lack of awareness about posture corrector products and high costs related to R&D activities are hindering market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Posture Correction Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the space in terms of revenue, owing to the rising awareness of posture correction, risk of muscular injuries, and increasing investment in healthcare facilities. Whereas, Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as rising inclination towards healthcare, increasing geriatric population, as well as growing incidences of target diseases.
Major market players included in this report are:
BackJoy
Swedish Posture
Acorn International
Upright
Aspen Medical Products, LLC
Evoke Pro
Comfy Brace
ITA-Med Co.
Super Ortho
Ottobock
Recent Developments in the Market:
In May 2022, Hempvana declared the introduction of its new Straight 8 that is a specially designed simple and comfortable approach to address bad posture. The product is innovated for the shoulders, lower and middle back, and neck, which aids in perfect alignment and promotes muscle memory to maintain good posture.
In November 2021, Ottobock announced the acquisition of suitX- a US-based company with the objective to revolutionize the exoskeleton industry and improves the adoption of exoskeletons, prosthetics, and orthotics globally.
Global Posture Correction Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Product, Distribution Channel, End-User, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product:
Sitting Support Devices
Kinesiology Tape
Posture Braces
Others
By Distribution Channel:
Pharmacies & Retail Stores
E-Commerce
By End User:
Kids
Adults
Geriatric
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World