The Global Veterinary Dietary Supplements Market was valued at approximately USD 4.4 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 6.8% over the forecast period 2024-2032. Veterinary dietary supplements, designed for oral consumption by companion and livestock animals, are gaining traction due to increasing awareness among pet owners about animal healthcare. With pets being considered integral family members, there is a surging demand for preventive healthcare measures, including dietary supplements.

The market's growth is propelled by several key factors. Firstly, there is a rising prevalence of chronic diseases in animals, which has driven the development of specialized supplements addressing issues such as joint health, digestive health, and immune support. Advances in veterinary nutrition research have facilitated this development, leading to more effective and specialized supplements. Secondly, there is an increasing trend towards natural and holistic animal care solutions, which has boosted the demand for veterinary dietary supplements. Additionally, the expanding e-commerce platforms have simplified access to a diverse selection of dietary supplements, further driving market growth.

Moreover, the market witnessed surge in demand due to the growing aging pet population, which has led to an increased focus on supplements addressing age-related health issues such as joint stiffness, cognitive decline, and immune function. For instance, in February 2024, Animal Biosciences unveiled clinical findings on its Leap Years supplement for dogs, which effectively countered age-related decline, enhancing cognitive function. Such targeted solutions are anticipated to drive the demand for dietary supplements that meet specific health requirements. However, lack of standardized regulations and competition from alternative products are hampering the market growth.

The key regions considered in the study include Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. the North American market dominated in 2023, attributed to high levels of pet ownership, a strong culture of pet care, and advanced veterinary healthcare services. The U.S., in particular, benefits from robust R&D activities, leading to innovative supplement formulations tailored to specific animal health needs. The Asia Pacific region is poised for fastest growth due to increasing pet ownership, rising awareness of animal health, and a shift towards premium pet care products. Germany, a key player in the European market, is known for high pet ownership rates and a growing trend towards natural and holistic pet care solutions, further driving demand for dietary supplements.

Major market players included in this report are:
ADM
Ark Naturals
Balchem Corp
Blue Buffalo Pet Products Inc.
Boehringer Ingelheim International GmbH
dsm-firmenich
Elanco Animal Health
FOODSCIENCE
Mars PetCare
NaturVet
Nestle
Nutramax Laboratories Consumer Care, Inc.
Nutri-Pet Research, Inc.
Vetnique Labs
Zoetis Inc.
The detailed segments and sub-segment of the market are explained below:
By Animal Type:
Companion Animals
Livestock Animals
By Product Type:
Multivitamins & Minerals
Omega-3 Fatty Acids
Probiotics & Prebiotics
Proteins & Peptides
Cannabidiol (CBD)
Antioxidants
Other Product Types
By Dosage Form:
Pills/Tablets
Powders
Chewables
Liquids
Other Dosage Forms
By Application:
Joint Health Support
Calming/Stress/Anxiety
Digestive Health
Weight Management
Immunity Support
Skin & Coat Health
Other Applications
By Distribution Channel:
Online
Offline
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
Saudi Arabia
South Africa
RoMEA
Years considered for the study are as follows:
Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032
Key Takeaways:
Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.