Market Definition: Water purifiers are systems that purify water to make it safe for drinking, cooking, bathing, cleaning, and other uses by removing pollutants and harmful substances like chemicals, suspended solids, and biological contaminants, among others. Manufacturers are actively developing advanced purification systems integrated with technologies like ultraviolet (UV), gravity-based, water softeners, sediment filters, etc., in response to the growing demand for water purifiers to provide potable water and meet the needs of the expanding population. and, as a result, broadening the country's customer base.

Insights into the Market During the Forecast Period (from 2023 to 28), the India Water Purifier Market is anticipated to expand at a CAGR of approximately 15%. The majority of the market growth would be driven by the rapidly rising number of cases of water-borne diseases like diarrhea, which kill a lot of people in India and increase the demand for water purifiers, especially in rural areas. The Indian government's active efforts to encourage the use of water purifiers to remove pollutants and impurities from water and make it safer to drink are also driving the market. In addition, the market will continue to grow through 2028 thanks to the increased participation of major players in the development of new technologies for water purifiers and the expansion of production capacities to meet the growing demands of the nation's end users.

India's No. 1 RO water purifier and air purifier manufacturer, Livpure, was named India's No. 1 in December 2020. The growing use of pesticides and a variety of ongoing and upcoming projects in line with rapid industrialization are deteriorating the quality of naturally available water resources, which is instigating the need for water purifiers to attain potable water. The prestigious TRA (Trust Research Advisory) has named this brand the #1 Most Trusted Water Purifier Brand. In addition, the availability and affordability of water purifiers with technology like reverse osmosis (RO) are increasing supply and demand in India's low-income groups and rural households.

However, other important factors that are expected to drive demand for water purifiers and the market from 2023 to 2028 include an exponentially growing population, a growing awareness of health issues, and an increasing rate of water contamination.

The leading players in the India Water Purifier Market have introduced smart water purifiers that sterilize the water and effectively filter out heavy metals, viruses, bacteria, and other impurities as a result of constant technological advancements in water purifiers. This is a key trend in the India Water Purifier Market. These purifiers are simple to operate and feature a multi-stage purification process that lets you change the settings to suit your needs. Another significant reason for the country's rapid adoption of smart water purifiers is their capacity to send alerts and notifications at the conclusion of the maintenance cycle.

Technology-Based Segmentation of the Market:

Ultraviolet (UV) Gravity-Based Others (Water Softener, Sediment Filter) Of all of these, reverse osmosis (RO) is expected to have the largest share of the market during the forecast period. It is primarily due to the RO technology's ability to make the water safer to drink by killing microorganisms, heavy metals, pesticides, and other dissolved solids and impurities. In addition, the demand for RO is growing in both the residential and commercial sectors, primarily for water decontamination.

In addition, it is anticipated that the market will expand in the coming years as a result of the rapidly rising incidence of water-borne diseases and the growing public awareness of the advantages of modern water purifiers. Moreover, a few driving players in the market are effectively taking part and growing mechanically progressed water purifiers that will likewise expand the market development through 2028.

Gravity Filters, on the other hand, is expected to maintain its position as the second-largest player in the India Water Purifier Market from 2023 to 2028. It is due to these purifiers' low cost and simple installation, as well as the advantages of not requiring electricity or running water constantly. Additionally, these filters can be useful in the long run if regularly maintained.

In light of End-Client:

Residential Commercial During the forecast period, the residential market is anticipated to expand at the quickest rate. It is mostly due to people's growing awareness of the benefits of water purifiers and their growing concerns about the health issues brought on by water-borne diseases.

Additionally, the requirement for potable water for a variety of household uses, including bathing, cooking, and washing dishes, is one of the most important factors driving the market through 2028 and encouraging the use of water purifiers with technologies like ultraviolet (UV) and reverse osmosis (RO) in the residential sector.

Trends in the Market:

Key Factor and Chance: Developing Wellbeing Concerns and the Rise of Shrewd Water Purifiers

With a raising number of passings and cases kept in the country because of water-borne sicknesses like Looseness of the bowels, individuals are progressively becoming wellbeing mindful and taking on water purifiers for more secure drinking water. In addition, the Indian government's active participation in a variety of campaigns promoting the use of water purifiers is increasing demand. As a result, leading manufacturers are able to capitalize on lucrative growth opportunities by introducing water purifiers with cutting-edge technologies like smart water purifiers. The growth of the India Water Purifier Market is anticipated to be driven by all of these factors between the years 2023 and 28.

Restraint on Growth: High Filter Replacement Costs Water purifiers require prompt maintenance every six to twelve months to perform at their best. The cost of replacing filters is high. The general rate for maintenance is fairly high, though it varies from manufacturer to manufacturer. It poses a significant obstacle to the expansion of the India Water Purifier Market and may hinder the use of water purifiers in rural areas and among the country's low-income population over the coming years.

The Market Research Report Provides Answers to These Key Questions:

What are the India Water Purifier Market's overall statistics or estimates (Overview, Size-by-Value, Forecast Numbers, Segmentation, and Shares)?
What are the industry's size, growth factors, and obstacles by region?
What are the key developments, open doors, ebb and flow and future patterns, and guidelines in the India Water Purifier Market?
Based on the competitive benchmarking matrix, who are the key competitors, what are their key strengths and weaknesses, and how do they perform in the India Water Purifier Market?
What are the most important outcomes of the surveys that were carried out as part of the India Water Purifier Market research?