Global Influencer Marketing Platform Market to reach USD 41.9 billion by 2027.Global Influencer Marketing Platform Market is valued approximately USD 6 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 32% over the forecast period 2021-2027. Influencer marketing has quickly gone from being a trendy term to being integrated into conventional branding methods. It combines the concepts of traditional celebrity endorsements with modern content-driven marketing strategies. In recent years, marketers have begun to go beyond traditional celebrities for product endorsements, collaborating with online celebrities/influencers. This is a direct result of these influencers' growing number of social media followers and their capacity to affect their followers'/fans' purchasing habits. The increasing usage of the internet for advertising techniques has transformed corporate models and created new revenue streams. Customers' easy access to high-speed, low-cost internet connections provides marketers with a new avenue to reach out to target groups, resulting in the emergence of influencer marketing strategies. Marketers and brands can create more targeted advertising campaigns by leveraging these promotion strategies, improving customer experience and business relationships. Consumer demand is driven by product authenticity and the availability of dependable goods and services. Customers are constantly being forced to acquire things via traditional marketing and promotion approaches. Traditional methods can result in a negative brand image. Furthermore, consumers' transition to the over-the-top (OTT) sector and other social media channels has decentralized the consumer base across channels, resulting in expensive marketing costs and no return on investment (ROI). As a result, businesses are increasingly implementing successful marketing strategies that reach end consumers without disturbing them. Influencer marketing is one of the most effective marketing tactics for reaching direct customers via macro and micro influencers and forming strong bonds between customers and brands. Customers trust brands that are backed by celebrities, bloggers, vloggers, and well-known individuals via social media channels. According to ClickZ, 22% of consumers in the 18-34 age bracket bases their purchasing decisions on celebrity endorsements. According to the figures above, organizations' brand image might be harmed if they betray their customers' confidence. By providing quality and transparency, businesses have a significant opportunity to win consumer trust and acquire new customers.

The main regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are included in the geographical analysis of the worldwide Influencer Marketing Platform Market. In 2020, North America dominated the global market, with much more revenue than other regions. COVID-19 has impacted the United States severely, making it one of the worst-affected countries. This resulted in the acceptance of Work-From-Home (WFH) and, as a result, the use of social media and OTT platforms as forms of entertainment by individuals, allowing businesses to use influencer marketing to promote their products and services. Furthermore, the region's module manages resources in platform development, AI-based analytics, and digital marketing creates a favorable environment for growth of the market.

Major market player included in this report are:
IZEA Worldwide
Quotient Technology Inc.
Launchmetrics
JuliusWorks Inc.
Traackr Inc.
Upfluence Inc.
Klear
AspirelQ
CreatorIQ
Mavrck
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed inRoute of Administration about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Solutions
Services
By Application:
Search and discovery
Campaign management
Influencer relationship management
Analytics and reporting
Compliance management and fraud detection
Others
By Organization size:
Large enterprises
Small and medium sized enterprises (SMEs)
By End user:
Fashion and lifestyle
Agencies and PR
Retail and consumer goods
Health and wellness
Ad-tech
Banking and finance
Travel and tourism
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027

Target Audience of the Global Influencer Marketing Platform Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors