The global marketing automation market size was US$ 4,523 million in 2021. The global marketing automation market size is forecast to reach US$ 12,178 million by 2030, growing at a compound annual growth rate (CAGR) of 12.1% during the forecast period from 2022 to 2030.

Marketing automation is a platform or technology that helps marketers to organize, manage, and control all of their offline and online marketing efforts. A company's ability to generate profits depends on the employment of numerous platforms and technologies for automation in the marketing stages. Marketing automation aids in the competent and effective achievement of marketing objectives. In order to be more efficient and provide their customers with a more individualized experience, many marketing departments automate tedious processes like email marketing, social media posting, and even ad campaigns. These particular activities are easier to complete thanks to marketing automation technology.

Factors Influencing Market Growth
The growing adoption of digital advertising, increasing usage of social media, and rising implementation of the marketing automation tools by small and medium-sized businesses drive the global market growth.

Rising demand for personalized advertising messages, user engagement for business development, and the demand for an aware advertisement campaign boost the global market growth.

The huge initial investment required and rising cyber security threats may slow down the overall market growth.

Impact Analysis of COVID-19
The COVID-19 pandemic had a positive impact on the global market. Due to changes in advertising, marketing, promotional, and media spending brought on by the COVID-19 global pandemic, businesses and brands have been forced to reconsider their plans for existing and upcoming advertising and marketing campaigns in order to retain a continuous flow of revenue. The use of marketing automation is likely to grow and evolve as it becomes a crucial component of organizational structures for businesses and as more people buy IoT-connected devices. With the use of artificial intelligence (AI) and marketing automation, marketers may automate and improve a variety of marketing-related processes.

Regional Analysis
North America garnered the major market share in 2021 and is forecast to have lucrative growth during the forecast period. As a result of the growing emphasis among organizations on imposing marketing automation tools that promote improving the customer experience and obtaining more information. The tremendous increase in demand for digital marketing, mainly in the retail and banking sector, rising adoption of automation tools, and advances in cloud computing. In addition, the growing use of search engine optimization (SEO), social media marketing, conversion rate optimization (CRO), and web press release (PR) methodologies for lead targeting and generation. Thus, these factors boost the market growth in the region.

Leading Competitors
The leading prominent companies profiled in the global marketing automation market are:
HubSpot, Incorporated
Adobe System Incorporated
Oracle Corporation
Salesforce.com Incorporated
Acoustic
SAS Institute
ActiveCampaign
Act-On Software Incorporated
Sendinblue
LeadSquared
Keap
Ontraport
Other Prominent Players

Scope of the Report
The global marketing automation market segmentation focuses on Solution, Deployment, Enterprise Size, End-use, and Region.
Segmentation based on Solution
Campaign Management
Inbound Marketing
Email Marketing
Lead Nurturing & Lead Scoring
Mobile Applications
Reporting & Analytics
Others
Segmentation based on Deployment
On-Premise
Cloud
Segmentation based on Enterprise Size
Small and Medium-Sized Enterprises
Large Enterprises
Segmentation based on End-use
BFSI
IT and Telecom
Travel and Hospitality
Healthcare and Lifesciences
Retail and Consumer Goods
Education
Media and Entertainment
Manufacturing
Other Vertica
Segmentation based on Region
North America
The U.S.
Canada
Mexico
Europe
Western Europe
The UK
Germany
France
Italy
Spain
Rest of Western Europe
Eastern Europe
Poland
Russia
Rest of Eastern Europe
Asia Pacific
China
India
Japan
Australia & New Zealand
ASEAN
Rest of Asia Pacific
Middle East & Africa (MEA)
UAE
Saudi Arabia
South Africa
Rest of MEA
South America
Brazil
Argentina
Rest of South America

Meta Title: Marketing Automation Market Size, Share, Insight and Forecast 2022 To 2030
Meta Description: Global Marketing Automation Market is projected to reach US$ 12,178 million by the end of 2030 from US$ 4,523 million in 2021, at a CAGR of 12.1%
Meta Keywords: marketing automation market Size, marketing automation market share, marketing automation market trend, marketing automation market Forecast, marketing automation market insight