Report

Global Media Monitoring Tools Market Size study, by Component (Software, Services) by Enterprise Size (SMEs, Large Enterprise) by Industry (IT and Telecom, Hospitality, BFSI, Healthcare, Retail and E-commerce, Media and Entertainment, Manufacturing) and Regional Forecasts 2021-2027

  • Publish Date: Mar,2022
  • Report ID: QI037
  • Page : 250
  • Report Type : PDF (Email)
Global Media Monitoring Tools Market to reach USD XXXX billion by 2027.Global Media Monitoring Tools Market is valued approximately USD XXXX billion in 2020 and is anticipated to grow with a healthy growth rate of more than XXXX % over the forecast period 2021-2027. Media Monitoring Tools basically allows you to track topics across print, online and broadcast media output. It is the process of monitoring media outlets in search of pieces of information mentioning particular topics. Information found in the media can have commercial, business, or scientific value. The increasing digitalization is driving the growth for the media monitoring tool market. For Instance: as per OECD, Internet traffic in some countries increased by up to 60% shortly after the outbreak (OECD, 2020a), underscoring the digital acceleration. Furthermore, increase in number of social media subscriber on various social media platforms and rise in penetration of smartphones is also likely to positively impact the growth of the market. For instance: as per Statista, in 2020, the global social penetration rate reached 49 percent. Also, increase in investment and organization spending in media is expected to create various new opportunity for the media monitoring tool market. However, increase in issues related to network security is expected to act as the major limitations for the growth of media monitoring tools market in the forecasted period.

The key regions considered for the global Media Monitoring Tools market study includes Asia Pacific, North America, Europe, Latin America and Rest of the World. Europe is the leading region across the world in terms of market share owing to the increasing industrialization and urbanization across the region. And the growth in automotive sector is also complimenting the market growth. Whereas, Asia-Pacific is anticipated to exhibit highest CAGR over the forecast period 2021-2027. Factors such as rising population enormously and growing prerequisite for safety systems are the key factors which are encouraging the growth of the market in the Asia-Pacific region.

Major market player included in this report are:
Alphabet Inc.
Oracle Corporation
Brand 24
Buffer
Hootsuite
Cision Ltd.
SentiOne
Sysomos Inc.
Factiva
Meltwater

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Software
Services
By Enterprise Size:
SMEs
Large Enterprise
By Industry:
IT and Telecom
Hospitality
BFSI
Healthcare
Retail and E-commerce
Media and Entertainment
Manufacturing
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027

Target Audience of the Global Media Monitoring Tools Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors




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