Global Pay TV Market is valued approximately USD 227.73 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 1.35 % over the forecast period 2021-2027.

Pay TV, commonly known as subscription TV, is subscription to television services in which TV signals are encrypted by the multi-channel service provider and are decoded at the customers end through the means of a set-up box. The growth in the household expenditure on entertainment services and advent of the new technologies in Pay TV as well as monitor displays show an incredible potential and future growth for Pay TV market. The pandemic has also contributed to increase in screen time of people at home, and Pay TV is still one of the cost-effective option available to many families. According to International Trade Association for Broadcast & Media Technology, number of TV households in Asia-Pacific region will increase to 970 million in 2024 from about 900 million in 2018. India and China alone will account for 80% of APAC Pay TV subscribers by 2024. Despite promising future, the arrival of OTT platforms can hamper the growth of Pay TV market. As many millennials enter the workforce, they are inclined more towards new format of digital content consumption as compared to Pay TV. But new developments like the hybrid models of OTT and IPTV shows prospects of further growth in the next decade.

Key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World are considered for regional analysis of Global Pay Market. Due to increase in household income, growing middle-class population and rise in the trend of multiple TVs in a single house, Asia-Pacific is the most emerging market across the globe. Africa is also expected to exhibit high growth rate in the next decade due to penetration opportunities in cities and growing per capita income.

Major market player included in this report are:

Airtel Digital TV
DIRECTV
DISH Network Corporation
Dish TV India Limited
Fetch TV Pty Ltd.
Foxtel
Rostelecom PJSC
Spectrum
Tata Sky Ltd
Tricolor TV


The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology:
Cable TV
Satellite TV
IPTV

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year 2018, 2019
Base year 2020
Forecast period 2021 to 2027

Target Audience of the Global Pay TV Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors