The global potassium sorbate market size was US$ 199.1 million in 2021. The global potassium sorbate market is forecast to grow to US$ 411.1 million by 2030 by registering a compound annual growth rate (CAGR) of 4.1% during the forecast period from 2022 to 2030.
Potassium sorbate is a salt or chemical that is used as a food and beverage preservative, as an industrial chemical, and as a solution in personal care products. The food industry is driving up demand for potassium sorbate, particularly for pre-processed foods. It is used as a preservative to keep food preserved and prevent them from spoiling. Moreover, the main function of potassium sorbate is to keep bacteria, microbes, mold, yeast, and other microorganisms from growing on food and beverages.

Factors Influencing the Market
The beneficial applications of potassium sorbate, such as food preservation, will primarily drive the growth of the global potassium sorbate market. In addition to that, the rapidly growing wine industry will benefit the potassium sorbate market during the study period.
In the coming years, the beauty and hygiene industry's rapid growth will drive up the demand for potassium sorbate. The chemical is commonly used to coat metals and woods. It's applied to metals as a coating to prevent internal injuries from developing over time. It also serves to protect the wood from fungi. As a result, this chemical has a wide range of applications and end-users, which will have an impact on the organic spread of the global potassium sorbate market.
The rapidly growing food and beverage industry will contribute to the growth of the global potassium sorbate market. Potassium sorbate is highly used in the food industry as it does not affect the taste, color, or smell of food. Moreover, it also protects the food from decomposition, which will propel the market ahead. On the contrary, rising regulations and health problems associated with potassium sorbate may limit the growth of the market.

Regional Analysis
The global potassium sorbate market is forecast to record the highest growth in Asia-Pacific. The Asia-Pacific potassium sorbate market is forecast to record significant growth, owing to the rising industrialization and urbanization. Furthermore, the rapidly growing population of the region will also benefit the potassium sorbate market during the analysis period. The industry may witness potential opportunities due to the rising food and beverage industry of the region.

COVID-19 Impact Analysis
The COVID-19 pandemic emerged as an opportunity for the potassium sorbate market. The demand for frozen food and packed food products increased drastically due to the pandemic. Thus, it drove the demand for potassium sorbate to save the products from spoiling. However, the wine industry recorded a substantial drop in revenue, which hampered the demand for potassium sorbate in this sector.

Competitors in the Market
Celanese
FBC Industries
Bimal Pharma
Tianjin Chemical Industry
Ningbo Wanglong
Eversprings Industries
Veckridge Chemical
BKM Resources
Global Chemicals
Other Prominent Players

Market Segmentation
The global potassium sorbate market segmentation focuses on Type, Application, and Region.
By Type
Sorbic Acid
Potassium hydroxide
Others
By Application
Food
Oils & Fats
Bakery & Confectionery
Dairy & Frozen Products
Snacks
Meat, Poultry, & Seafood
Beverages
Others
By Regional Outlook
? North America
o The U.S.
o Canada
o Mexico
? Europe
? Western Europe
o The UK
o Germany
o France
o Italy
o Spain
o Rest of Western Europe
? Eastern Europe
o Poland
o Russia
o Rest of Eastern Europe
? Asia Pacific
o China
o India
o Japan
o Australia & New Zealand
o ASEAN
o Rest of Asia Pacific
? Middle East & Africa (MEA)
o UAE
o Saudi Arabia
o South Africa
o Rest of MEA
? South America
o Brazil
o Argentina
o Rest of South America