Global prescriptive analytics market to reach USD 18 billion by 2027. Global Prescriptive Analytics market is valued approximately at USD 4 billion in 2020 and is anticipated to grow with a healthy growth rate of about 24.0% over the forecast period 2021-2027. Prescriptive analytics is a data analysis technique type which offers context-customized information and predictions. The technique is adopted to support more effective decision making which is based on different ideas when business decision makers predict and analyze complex situations. The global prescriptive analytics market is being driven by emergence of advanced technologies, such as big data and IoT and rise in popularity of real-time accessibility of data for efficient business operations. Furthermore, rise in cyber-crimes and need for crime prediction and prevention will provide new opportunities for the global prescriptive analytics industry. In addition, market players across the globe are undertaking a range of strategic initiatives which is expected to promote the market growth. For instance, in 2021, Infor unveiled next generation of hospitality management solution which puts mobile capabilities to achieve exceptional personalized guest services. Also, in 2021, Sisense unveiled the latest Sisense Q2 2021 which assists organizations to develop explore latest features, extensible insights, explore additional dimensions with Sisense Explanations. Such factors are expected to promote the market growth. However, complex analytical workflow may impede market growth over the forecast period of 2021-2027.

The regional analysis of the global prescriptive analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global prescriptive analytics market over the forecast period 2021-2027. Factors such as early and rapid adoption of new and advanced technologies, presence of majority of the key market players, technological advancements and developments, etc. contribute towards the largest market share of the region in the forecast years.

Major market player included in this report are:
IBM
Microsoft
Salesforce
SAP
SAS Institute
Talend
FICO
Ayata
Altair
Alteryx

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
Software
Services
By Deployment Mode:
Cloud
On-premises
By Organization Size:
Small and Medium-Sized Enterprises
Large Enterprises
By Application:
Risk Management
Operation Management
Revenue Management
Network Management
Workforce Management
Supply Chain Management
Others
By Business Function:
HR
Sales
Marketing
Finance
Operations
By Data Type:
Unstructured
Semi-Structured
Structured
By Vertical:
BFSI
Retail and eCommerce
Media and Entertainment
Manufacturing
Travel and Hospitality
Energy and Utilities
Telecom and IT
Transportation and Logistics
Healthcare and Life Sciences
Government and Defense
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027.

Target Audience of the Global Prescriptive Analytics Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Publisher: Bizwit Research & Consulting LLP