Product analytics Market to reach USD 30.5 billion by 2027Global Product analytics Market is valued approximately at USD 7.9 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 21.3% over the forecast period 2021-2027. Product analytics is used to find out future possibilities for product developments, identify designs in utilization of products by thriving information from customers chat, E-mail, calls etc. The Product analytics market is being driven by growing demand for advanced analytics tools to ensure market competitiveness, growing adoption of big data and other related technologies. Furthermore, the growing use by financial institutes in reducing the risks by analyzing the real position of client companies with the help of real time cash liquidity view and increasing use of artificial intelligence is boosting the market. For instance, In May 2021, Veritone's Interaction Analytics solutions was developed by Veritone, which has inbuilt AI solutions for conversational intelligence that can retrieve information from customer interactions such as voice calls, texts, emails, social streams, images, and videos in near-real-time, and can use that information for making smart decisions which help in enhancing customer satisfaction. However, growing concerns over data privacy and security may impede market growth over the forecast period of 2021-2027.

The regional analysis of the Product analytics Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific is has emerged as a significant region across the world in terms of market share due to growing awareness towards enhancing the customer experience and use of artificial intelligence in the region. Whereas North America is also anticipated to exhibit the highest CAGR over the forecast period 2021-2027, due to growing number of product analytics key players across the region.

Major market player included in this report are:
Risk Edge Solutions Pvt. Ltd.
Pendo.io, Inc.
Google LLC (NASDAQ: GOOGL)
International Business Machines Corporation (NYSE: IBM)
Oracle Corporation (NYSE: ORCL)
Adobe Inc. (NASDAQ: ADBE)
Salesforce.com, Inc.
Mixpanel Inc.
Piwik PRO
Heap Inc
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Mode:
Tracking Data
Analysing Data
By Component:
Solutions
Services
By End-Use:
Automotive
Retail and Consumer Goods
Food and Beverage Manufacturing
Machinery and Industrial Equipment Manufacturing
Healthcare and Pharmaceuticals
Energy and Utilities


By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027.

Target Audience of the Product analytics Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors