Market Introduction
The global teeth whitening products market held a market value of USD 4,998 Million in 2021 and is projected to reach USD 8,316.4 Million by the year 2030. The market is anticipated to grow at a CAGR of 6.03% from 2022 to 2030.
The market is expected to be driven by the growing consciousness & awareness about oral health & hygiene. Furthermore, increasing influence of social media about aesthetics is also estimated to fuel the market growth. Despite the driving factors, restrictions on usage of teeth whitening products are anticipated to hinder the market growth.
Growth Influencers:
Growing consciousness and awareness about oral health and hygiene
Oral health and hygiene is a vital part of health related awareness and behaviour. People are becoming more and more conscious and aware regarding their oral health as well as hygiene. This awareness and consciousness is boosting the demand for whitening products. Furthermore, this demand is also rising owing to the rapidly changing lifestyle, especially in the urban population. Hence, the growing awareness and consciousness about oral hygiene and health is expected to fuel the market growth.
Segments Overview:
The global Teeth Whitening Products market is segmented into solution, composition, treatment option, sales channel, and end user.
By Solution,
Supplies/Material
o Powder
o Strips
o Rinses
o Gels
o Floss
o Toothpaste
o Sugar free chewing gum
Equipment/Device
o Toothbrush
o Teeth whitening pen
o Tooth polisher cleaner whitener
o Teeth bleaching machine
o Teeth LED bleaching accelerator
The supplier/material segment is expected to hold the largest market share of around 70% owing to increasing adoption of products such as gels, powders, and toothpaste, among others for whitening of teeth. Within this segment, gels sub segment are estimated to grow at a CAGR of 4.77%. Within the equipment/device segment, the tooth polisher cleaner whitener sub segment is anticipated to surpass a market size of USD 187.46 million by 2030.
By Composition,
Hydrogen Peroxide
Carbopol
Glycerine
Others
The hydrogen peroxide segment is expected to hold a major share of over 45% owing to its cleaning properties. The glycerine segment is anticipated to hold the second largest market share as it is being used a lot for preventing tooth from drying out.
By Treatment Option,
In-Office Whitening
Professionally Dispensed Take-Home Kits
Over-The-Counter Products
The professionally dispensed take-home kits segment is anticipated to hold a major share and contribute to more than the combines market sizes of the remaining treatment options. This is owing to their increasing demand.
By Sales Channel,
Offline
o Medical Stores
o Supermarkets
o Others
Online
o E-Commerce
o Brand Website
The online segments market size is approximately 30% of the offline market size in 2021 and is expected to reach 31.5% of the market share by 2030. This is owing to the growing adoption of online channels for buying teeth whitening products and within this segment, the e-commerce sub segment is estimated to witness a growth rate of around 6.66% during the projected period.
By End User,
Dentist (Clinical Use)
Household
o Kids
o Adults
o Old Age
The household segment is expected to hold the largest market share owing to increasing adoption of teeth whitening products at homes, especially in the developing nations. Within this segment, the kids segment is expected to surpass a market size of USD 300 millions of 2024.
Regional Overview

By region, the global Teeth Whitening Products market is divided into Asia Pacific, Europe, North America, Middle East & Africa, and South America.

The Asia Pacific region is expected to hold the largest market share and is also anticipated to witness the fastest growth rate of 6.49% during the forecast period owing to the presence of various manufacturing plants of market players in the Asia Pacific region. Also, high consciousness regarding appearance of teeth in the region is estimated to fuel the market growth.

The North America region is anticipated to hold a second largest market share owing to the rising demand for innovative and technologically advanced teeth whitening products in the region. Moreover, Europe, South America, and Middle East & Africa regions are also expected to boost the market growth.

Competitive Landscape

Major players in the global Teeth Whitening Products market include BURST USA Inc., Burts Bees (CLX Group), Colgate-Palmolive, Davids Natural Toothpaste Inc, GlaxoSmithKline plc, Go Natural, Hello Products, Johnson and Johnson, Ludovico Martelli SpA, Mr. Blanc, Nu Skin, Proctor and Gamble, Supersmile, Ultradent Products Inc., Unilever, Go Smile, and Other Prominent Players. The cumulative market share of the ten major players is more than 60%.
These market players are involved in collaborations, mergers & acquisitions, and new product launches, among other initiatives, to strengthen their market presence. For instance, in November 2021, Nu Skin acquired Mavely and accelerated its social commerce capabilities. This acquisition streamlined Nu Skins social selling and customer acquisition capabilities.

The global Teeth Whitening Products market report provides insights on the below pointers:

Market Penetration: Provides comprehensive information on the market offered by the prominent players
Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global Teeth Whitening Products market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The global Teeth Whitening Products market report answers questions such as:

What is the market size and forecast of the Global Teeth Whitening Products Market?
What are the inhibiting factors and impact of COVID-19 on the Global Teeth Whitening Products Market during the assessment period?
Which are the products/segments/applications/areas to invest in over the assessment period in the Global Teeth Whitening Products Market?
What is the competitive strategic window for opportunities in the Global Teeth Whitening Products Market?
What are the technology trends and regulatory frameworks in the Global Teeth Whitening Products Market?
What is the market share of the leading players in the Global Teeth Whitening Products Market?
What modes and strategic moves are considered favorable for entering the Global Teeth Whitening Products Market?