Global user generated content platform market is expected to reach $15.5 billion by 2027. Global user generated content platform market is valued approximately at $2.97 billion in 2020 and is anticipated to grow with a healthy growth rate of about26.6% over the forecast period 2021-2027. User generated content platform refers to atype of essential software-as-a-service (SaaS) model that helps in the curation of videos, images, and other online media (which isuser generated content). It enables companies to collect visual product references or company mentions such as short videos, from social media, etc., and then to remodel them to enable advertising, sales, and marketing. The global user generated content platform market is being driven by explosive growth in live streaming and growth in the digital music industry across the globe. Furthermore, increasing adoption across emerging economies will provide new opportunities for the global user generated content platform industry. For instance, according to Statista, people using over the top video streaming across the globe is expected to increase from 2.13 billion in 2020 to 2.71 billion people by 2025. Such growth in the video streaming is likely to drive the market. However, requirement of close supervision in user generated content platform procedure may impede market growth over the forecast period of 2021-2027.
The regional analysis of the global user generated content platform market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region across the world in terms of market share due to well-established ICT services and solution providers and a huge customer base. The region also has a pool of providers of content platform such as Pixlee Inc. Taggbox.com, Pancake Laboratories, Inc., etc. Strategic initiatives such as product launch, mergers and acquisitions are expected to provide opportunities for companies in the advertising and marketing sector to strengthen their video content libraries across the region. Whereas Asia Pacific is anticipated to exhibit the highest growth rate over the forecast period 2021-2027, due to rising adoption of smart devices such as mobiles and tablets, technological developments, increasing penetration of different social networking websites in emerging economies of the region.
Major market player included in this report are:
CrowdRiff
Curalate
Monotype Imaging Inc.
Olapic Inc
Pancake Laboratories, Inc.
Pixlee
Stackla Pty Ltd.
TINT
TurnTo
Yotpo
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product:
Blogs
Websites
Advertising and Promotions
Social Media
Audio and Video (including live streaming)
Others
By End User:
Individual
Enterprises
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019
Base year - 2020
Forecast period - 2021 to 2027.
Target Audience of the Global User Generated Content Platform Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors