Table of Contents
Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Marketing Attribution Software Market, by Region, 2019-2029 (USD Billion)
1.2.2. Marketing Attribution Software Market, by Component, 2019-2029 (USD Billion)
1.2.3. Marketing Attribution Software Market, by Attribution Type, 2019-2029 (USD Billion)
1.2.4. Marketing Attribution Software Market, by Organization Size, 2019-2029 (USD Billion)
1.2.5. Marketing Attribution Software Market, by Deployment Type, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Marketing Attribution Software Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Marketing Attribution Software Market Dynamics
3.1. Marketing Attribution Software Market Impact Analysis (2019-2029)
3.1.1. Market Drivers
3.1.1.1. Increasing adoption of cloud-based solutions & services
3.1.1.2. Growing application of personalized marketing across the industries
3.1.2. Market Challenges
3.1.2.1. High Cost of Marketing Attribution Software
3.1.2.2. Concern over data privacy & security
3.1.3. Market Opportunities
3.1.3.1. Rising acceptance of AI and Big Data technologies
3.1.3.2. Growing digitization in post covid era
Chapter 4. Global Marketing Attribution Software Market Industry Analysis
4.1. Porter's 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Marketing Attribution Software Market, by Component
6.1. Market Snapshot
6.2. Global Marketing Attribution Software Market by Component, Performance - Potential Analysis
6.3. Global Marketing Attribution Software Market Estimates & Forecasts by Component 2019-2029 (USD Billion)
6.4. Marketing Attribution Software Market, Sub Segment Analysis
6.4.1. Solution
6.4.2. Services
Chapter 7. Global Marketing Attribution Software Market, by Attribution Type
7.1. Market Snapshot
7.2. Global Marketing Attribution Software Market by Attribution Type, Performance - Potential Analysis
7.3. Global Marketing Attribution Software Market Estimates & Forecasts by Attribution Type 2019-2029 (USD Billion)
7.4. Marketing Attribution Software Market, Sub Segment Analysis
7.4.1. Single Source
7.4.2. Multi Source
7.4.3. Probabilistic or Algorithmic
Chapter 8. Global Marketing Attribution Software Market, by Organization Size
8.1. Market Snapshot
8.2. Global Marketing Attribution Software Market by Organization Size, Performance - Potential Analysis
8.3. Global Marketing Attribution Software Market Estimates & Forecasts by Organization Size 2019-2029 (USD Billion)
8.4. Marketing Attribution Software Market, Sub Segment Analysis
8.4.1. Small & Medium-Sized Enterprises
8.4.2. Large Enterprises
Chapter 9. Global Marketing Attribution Software Market, by Deployment Type
9.1. Market Snapshot
9.2. Global Marketing Attribution Software Market by Deployment Type, Performance - Potential Analysis
9.3. Global Marketing Attribution Software Market Estimates & Forecasts by Deployment Type 2019-2029 (USD Billion)
9.4. Marketing Attribution Software Market, Sub Segment Analysis
9.4.1. On-premise
9.4.2. Cloud
Chapter 10. Global Marketing Attribution Software Market, Regional Analysis
10.1. Marketing Attribution Software Market, Regional Market Snapshot
10.2. North America Marketing Attribution Software Market
10.2.1. U.S. Marketing Attribution Software Market
10.2.1.1. Component breakdown estimates & forecasts, 2019-2029
10.2.1.2. Attribution Type breakdown estimates & forecasts, 2019-2029
10.2.1.3. Organization Size breakdown estimates & forecasts, 2019-2029
10.2.1.4. Deployment Type breakdown estimates & forecasts, 2019-2029
10.2.2. Canada Marketing Attribution Software Market
10.3. Europe Marketing Attribution Software Market Snapshot
10.3.1. U.K. Marketing Attribution Software Market
10.3.2. Germany Marketing Attribution Software Market
10.3.3. France Marketing Attribution Software Market
10.3.4. Spain Marketing Attribution Software Market
10.3.5. Italy Marketing Attribution Software Market
10.3.6. Rest of Europe Marketing Attribution Software Market
10.4. Asia-Pacific Marketing Attribution Software Market Snapshot
10.4.1. China Marketing Attribution Software Market
10.4.2. India Marketing Attribution Software Market
10.4.3. Japan Marketing Attribution Software Market
10.4.4. Australia Marketing Attribution Software Market
10.4.5. South Korea Marketing Attribution Software Market
10.4.6. Rest of Asia Pacific Marketing Attribution Software Market
10.5. Latin America Marketing Attribution Software Market Snapshot
10.5.1. Brazil Marketing Attribution Software Market
10.5.2. Mexico Marketing Attribution Software Market
10.5.3. Rest of Latin America Marketing Attribution Software Market
10.6. Rest of The World Marketing Attribution Software Market
Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Company Profiles
11.2.1. Google LLC
11.2.1.1. Key Information
11.2.1.2. Overview
11.2.1.3. Financial (Subject to Data Availability)
11.2.1.4. Product Summary
11.2.1.5. Recent Developments
11.2.2. SAP SE
11.2.3. Visual IQ - A Nielsen Company
11.2.4. Oracle Inc.
11.2.5. Rockerbox, Inc.
11.2.6. Neustar, Inc.
11.2.7. Engagio Inc.
11.2.8. LeadsRx, Inc.
11.2.9. LeanData Inc.
11.2.10. Merkle Inc.
Chapter 12. Research Process
12.1. Research Process
12.1.1. Data Mining
12.1.2. Analysis
12.1.3. Market Estimation
12.1.4. Validation
12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption