Report

Global Internet Advertising Market, By Platform (Mobile, Desktop and Laptop), Advertising Model (CPM, Performance, Hybrid), Industry Vertical (Automotive, Healthcare, BFSI, Retail & Consumer Goods, Others), Ad Format, Ad Type, Enterprise Size, Forecast till 2027

  • Publish Date: Mar,2022
  • Report ID: QI036
  • Page : 260
  • Report Type : PDF (Email)
Chapter 1. Research Framework
1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation
Chapter 2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Sources
2.2. Quantitative Research
2.2.1. Primary & Secondary Sources
2.3. Breakdown of Primary Research Respondents, By Region
2.4. Assumption for the Study
2.5. Market Size Estimation
2.6. Data Triangulation
Chapter 3. Executive Summary: Global Internet Advertising Market
Chapter 4. Global Internet Advertising Market Overview
4.1. Industry Value Chain Analysis
4.2. Advertising Industry Outlook (US$ Bn), 2017-2027
4.2.1. Internet
4.2.2. TV
4.2.3. Newspaper
4.2.4. Radio
4.3. PESTLE Analysis
4.4. Porter's Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017 - 2027
4.7.2. Pricing Analysis
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2020
4.8.3. Competitor Mapping
Chapter 5. Global Internet Advertising Market Analysis, By Platform
5.1. Key Insights
5.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
5.2.1. Mobile
5.2.2. Desktop and Laptop
Chapter 6. Global Internet Advertising Market Analysis, By Advertising Model
6.1. Key Insights
6.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
6.2.1. CPM (cost per mile/ cost per thousand)
6.2.2. Performance
6.2.3. Hybrid
Chapter 7. Global Internet Advertising Market Analysis, By Ad Format
7.1. Key Insights
7.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
7.2.1. Search
7.2.2. Banner
7.2.3. Video
7.2.4. Others (Classifieds, Lead generation, Audio)
Chapter 8. Global Internet Advertising Market Analysis, By Ad Type
8.1. Key Insights
8.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
8.2.1. Display Advertising
8.2.2. Mobile Advertising
8.2.3. Search Engine Advertising
8.2.4. Social Media Advertising
8.2.5. Hybrid
8.2.6. Others
Chapter 9. Global Internet Advertising Market Analysis, By Enterprise Size
9.1. Key Insights
9.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
9.2.1. Large Enterprises
9.2.2. Small Enterprises
9.2.3. Medium Sized Enterprises
Chapter 10. Global Internet Advertising Market Analysis, By Industry Vertical
10.1. Key Insights
10.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
10.2.1. Automotive
10.2.2. Healthcare
10.2.3. Media & Entertainment
10.2.4. BFSI
10.2.5. Education
10.2.6. Retail & Consumer Goods
10.2.7. Transport & Tourism
10.2.8. IT & Telecom
10.2.9. Others (Real State, Publications, Classified Ads, Fashion, Sports, Food), and Government and Utilities, Manufacturing, and Energy)
Chapter 11. Global Internet Advertising Market Analysis, By Region
11.1. Key Insights
11.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
11.2.1. North America
11.2.1.1. The U.S.
11.2.1.2. Canada
11.2.1.3. Mexico
11.2.2. Europe
11.2.2.1. The UK
11.2.2.2. Germany
11.2.2.3. France
11.2.2.4. Spain
11.2.2.5. Italy
11.2.2.6. Russia
11.2.2.7. Poland
11.2.2.8. Rest of Europe
11.2.3. Asia Pacific
11.2.3.1. China
11.2.3.2. Japan
11.2.3.3. India
11.2.3.4. Australia & New Zealand
11.2.3.5. Korea
11.2.3.6. ASEAN
11.2.3.7. Rest of Asia Pacific
11.2.4. Middle East & Africa (MEA)
11.2.4.1. UAE
11.2.4.2. Saudi Arabia
11.2.4.3. South Africa
11.2.4.4. Rest of MEA
11.2.5. South America
11.2.5.1. Argentina
11.2.5.2. Brazil
11.2.5.3. Rest of South America
Chapter 12. North America Internet Advertising Market Analysis
12.1. Key Insights
12.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
12.2.1. By Platform
12.2.2. By Advertising Model
12.2.3. By Ad Format
12.2.4. By Ad Type
12.2.5. By Enterprise Size
12.2.6. By Industry Vertical
12.2.7. By Country
Chapter 13. Europe Internet Advertising Market Analysis
13.1. Key Insights
13.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
13.2.1. By Platform
13.2.2. By Advertising Model
13.2.3. By Ad Format
13.2.4. By Ad Type
13.2.5. By Enterprise Size
13.2.6. By Industry Vertical
13.2.7. By Country
Chapter 14. Asia Pacific Internet Advertising Market Analysis
14.1. Key Insights
14.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
14.2.1. By Platform
14.2.2. By Advertising Model
14.2.3. By Ad Format
14.2.4. By Ad Type
14.2.5. By Enterprise Size
14.2.6. By Industry Vertical
14.2.7. By Country
Chapter 15. Middle East & Africa (MEA) Internet Advertising Market Analysis
15.1. Key Insights
15.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
15.2.1. By Platform
15.2.2. By Advertising Model
15.2.3. By Ad Format
15.2.4. By Ad Type
15.2.5. By Enterprise Size
15.2.6. By Industry Vertical
15.2.7. By Country
Chapter 16. South America Internet Advertising Market Analysis
16.1. Key Insights
16.2. Market Size and Forecast, 2017 - 2027 (US$ Mn)
16.2.1. By Platform
16.2.2. By Advertising Model
16.2.3. By Ad Format
16.2.4. By Ad Type
16.2.5. By Enterprise Size
16.2.6. By Industry Vertical
16.2.7. By Country
Chapter 17. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
17.1. Adobe Systems Inc.
17.2. Alibaba Group Holdings Limited
17.3. Amazon Web Services, Inc.
17.4. Baidu, Inc.
17.5. Facebook, Inc.
17.6. Google LLC
17.7. Hulu LLC
17.8. International Business Machines Corporation
17.9. Microsoft Corporation
17.10. Twitter Inc.
17.11. Verizon Communication Inc.