Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Marketing Analytics Software Market, by Region, 2018-2027 (USD Billion)
1.2.2. Marketing Analytics Software Market, by Deployment, 2018-2027 (USD Billion)
1.2.3. Marketing Analytics Software Market, by Application, 2018-2027 (USD Billion)
1.2.4. Marketing Analytics Software Market, by End User, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Marketing Analytics Software Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Marketing Analytics Software Market Dynamics
3.1. Marketing Analytics Software Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Marketing Analytics Software Market: Industry Analysis
4.1. Porters 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porters 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Marketing Analytics Software Market, by Deployment
5.1. Market Snapshot
5.2. Global Marketing Analytics Software Market by Deployment, Performance - Potential Analysis
5.3. Global Marketing Analytics Software Market Estimates & Forecasts by Deployment 2017-2027 (USD Billion)
5.4. Marketing Analytics Software Market, Sub Segment Analysis
5.4.1. Cloud
5.4.2. On-premise
Chapter 6. Global Marketing Analytics Software Market, by Application
6.1. Market Snapshot
6.2. Global Marketing Analytics Software Market by Application, Performance - Potential Analysis
6.3. Global Marketing Analytics Software Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
6.4. Marketing Analytics Software Market, Sub Segment Analysis
6.4.1. Online Marketing
6.4.2. E-mail Marketing
6.4.3. Content Marketing
6.4.4. Social Media Marketing
6.4.5. Others
Chapter 7. Global Marketing Analytics Software Market, by End User
7.1. Market Snapshot
7.2. Global Marketing Analytics Software Market by End User, Performance - Potential Analysis
7.3. Global Marketing Analytics Software Market Estimates & Forecasts by End User 2017-2027 (USD Billion)
7.4. Marketing Analytics Software Market, Sub Segment Analysis
7.4.1. Retail
7.4.2. BFSI
7.4.3. Education
7.4.4. Healthcare
7.4.5. Manufacturing
7.4.6. Travel and Hospitality
7.4.7. Others
Chapter 8. Global Marketing Analytics Software Market, Regional Analysis
8.1. Marketing Analytics Software Market, Regional Market Snapshot
8.2. North America Marketing Analytics Software Market
8.2.1.1. U.S. Marketing Analytics Software Market
8.2.1.2. Deployment breakdown estimates & forecasts, 2017-2027
8.2.1.3. Application breakdown estimates & forecasts, 2017-2027
8.2.1.4. End User breakdown estimates & forecasts, 2017-2027
8.2.2. Canada Marketing Analytics Software Market
8.3. Europe Marketing Analytics Software Market Snapshot
8.3.1. U.K. Marketing Analytics Software Market
8.3.2. Germany Marketing Analytics Software Market
8.3.3. France Marketing Analytics Software Market
8.3.4. Spain Marketing Analytics Software Market
8.3.5. Italy Marketing Analytics Software Market
8.3.6. Rest of Europe Marketing Analytics Software Market
8.4. Asia-Pacific Marketing Analytics Software Market Snapshot
8.4.1. China Marketing Analytics Software Market
8.4.2. India Marketing Analytics Software Market
8.4.3. Japan Marketing Analytics Software Market
8.4.4. Australia Marketing Analytics Software Market
8.4.5. South Korea Marketing Analytics Software Market
8.4.6. Rest of Asia Pacific Marketing Analytics Software Market
8.5. Latin America Marketing Analytics Software Market Snapshot
8.5.1. Brazil Marketing Analytics Software Market
8.5.2. Mexico Marketing Analytics Software Market
8.6. Rest of The World Marketing Analytics Software Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. IBM (International Business Machines Corporation)
9.2.1.1. Key Information
9.2.1.2. Overview
9.2.1.3. Financial (Subject to Data Availability)
9.2.1.4. Product Summary
9.2.1.5. Recent Developments
9.2.2. Microsoft Corporation
9.2.3. Oracle Corporation
9.2.4. Salesforce.Com Inc.
9.2.5. Accenture PLC
9.2.6. Adobe Systems Incorporated
9.2.7. SAS Institute Inc.
9.2.8. Teradata Corporation
9.2.9. Neustar, Inc.
9.2.10. Pegasystems Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption